What we know about the web IS wrong…

I think that this article really points out a lot of good points that I never really noticed specifically about the internet, but really make sense once you break it down and look at the reasons why things are set up the way they are.

For instance, I’ve always though that the way pop-up and banner ads are organized and worded seemed incredibly dumb- to the point where I can’t remember the last time I actually clicked through, let alone spent time on the website or service advertised. It is so far past the point of needing to restructure they way advertising works, that it isn’t even funny! I thought the observations regarding this and calling for a move to an “Attention Web” made a lot more sense that a “click-only” web.

I also had a revelation when the article revealed that 66% of time spent on an article is below the “center fold”. It makes a lot of sense, given how I generally read articles- read the conclusion or ending first, and then back-track until i fell adequately informed. This I never realized that I read articles like this until after reading this article. (and yes, I know you’re thinking it, and yes, I read that article this way as well… don’t worry though, I did go back and read the whole thing!)

Overall, I found this article to be quite enlightening, and I’m very interested and excited to see what an “Attention Web” might look like soon, especially if it means smarter advertising!

~Nic